Search Engine Optimization Interview Questions and Answers
What On-page optimization?On-Page Optimization is way to "SEO optimize" of website by page coding. For Example add Meta Title, Meta Description, Meta Keywords, Content Quality, Meta Keyword Density, Outbound Links, Image Alt tag in website.
What is off page Optimization?On-Page Optimization is way to "SEO optimize" of website by adding your website links in other popular website. For Example Link building , Blog posting, Image Sharing, Video Sharing and Article submission etc of your website.
What is meta tags?Meta tag is combination of several meta tags but it included 4 major meta tags which are meta title, meta description, meta keywords and robots tags. These play vital role in SEO of website.
What is Meta Title?It display in the title of website in browser. It also show in search engine. This tag is important because it appear in search results.
What is Meta Description?We can describe about our page with use of Meta description. It is also used by Search engines for showing results in search engine.
What is Meta Keywords?Keyword is a "list of words" that is used for searching through Search Engines (Google, Bings etc). In each page of website, we add meta keywords that display in page source of website. Search engine crawl the website and meta keywords and when someone search that keywords, Search gives website links.
What is Page Rank or PR?Page Rank is a rank that has been provided by Google for each page of your website. This Rank ranges from 0 to 10, calculated by algorithm used by Google Web Search Engine.
What is a Backlink?Backlink means incoming links to our website from other sources like facebook, twitter, linkdin, google plus and ping etc.
What are out bound Links(OBL)?An outbound-link is a link from your website to another website. For example you have given link of another's website on your website & when any user click on same link Known as out bound links.
What are the different method to control the robot?Robots.txt
Robots Meta Tag
Where do you put your robots.txt?you should put this in same folder where first file is call when website load.
What is Googlebot?Googlebot is the search bot (software) used by Google to Crawling, Caching and indexing of a webpage.
What is the difference between SEO and SEM?SEO stands for Search Engine Optimization whereas SEM stands for Search Engine Marketing.
SEO provides organic traffic to a website with the help of search engines while SEM involves the use of Google adwords like paid services.
What are the method to content optimization?Keyword density in content
Can you please tell the 5 most important on page factors?Meta Title
What is Indexing?Indexing is the process by which Google or other search engine store our website info in their database.
What are the SEO tools do you use?Google analytics, keyword search, Alexa, open site explorer, Google Webmaster.
What is keyword stemming?The process of finding out the root word from the search query is referred as keywords stemming.
What do you mean by Cloaking?Cloaking is a deceptive way of optimizing search.
In this technique a different content will be searched by the search engine than currently searched by the users.
How many characters limits in Title tag?70 characters in title tag.
What is Google Sandbox?Google sandbox is an imaginary area where new websites and their search rating are put on hold until they prove worthy for ranking. means it is used to checks the standard of the website.
Name few Black Hat SEO techniques?Link Farming
Hidden text, etc.
Gateway or Doorway pages
What is PPC?PPC stands for Pay Per Click and is an advertisement campaign hosted by Google.
What are Webmaster tools?Webmaster tool is a service provided by Google from where you can get backlink information, crawl errors, search queries, Indexing data, CTR, submit Sitemap etc.
What is cross linking?In simple way cross linking means referral links whenever we post content from other website for our users and reader and in return place the referral link of the website is called cross linking.
How will you resolve canonicalization issue?I will resolve canonicalization via using .htaccess file.
it happens several time that the home page of website have different urls like:
http/www.example.com/index.html or http://example.com/
with use of .htaccess i will keep only URL of above. If someone open another URL, that will be automatic redirect to kept URL.